Subverting cultural cliches: Valentine hearts, St Patrick clover leaf’s

As you could guess, the St Valentine’s Day heart gimmick was re-mediated — as a statement about

AUTHENTIC LOVE/LOVINGKINDNESS

and — with all due respect for/to Ireland’s clover — its by now close gimmicky association with St Patrick’s Day was likewise re-mediated

AS LUCK — the kind we make for All Around through LOVINGKINDNESS

COMPARE ours:

to Freestock’s


a little something on Irish shamrock:

The shamrock refers to the young sprigs of clover or trefoil. It is known as a symbol of Ireland, with St. Patrick having used it as a metaphor for the Christian Trinity, according to legend. The name shamrock is derived from Irish seamróg, which is the diminutive version of the Irish word for clover (seamair) meaning simply “little clover” or “young clover” More…

Fresh nature’s breath from Wikipedia’s “Shamrock” article — well, Irish, for sure:

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