What-the-heck Advertizing?!!!

When you ride the Queen’s Park Subway Stn escalator down, you are confronted with a series of images, accompanied by messages along the lines of:

If you fail to catch the notice at the poster bottom with the morenurses.ca URL in a red band in some of the posters, it is not until you hit the platform that you arrive at the purpose of such shocking advertising.

Apparently commissioned by the Ontario Nurses’ Association…

There you get some more of the above but also:


and

So, What would be the “right” way to get the “right” thing done?

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